Stop putting the Arch in your logo.

I will be the first to admit that I’m in love with the arch. Ask anyone who knows me. You could almost consider it an obsession. But I think it’s because I didn’t grow up here. The simplicity of the design and the materials used to build the Arch makes it so beautiful. Well…when it comes to identity design, the Arch stops being beautiful. It becomes overdone, obtrusive and an eyesore. Frankly, people get tired of seeing it in [almost] every logo associated with [almost] every business in this city. I want to do a #facepalm every time I see yet another bad “logo” done with an arch in it. I have the perfect reason why to stop. Check out my coworker, Heath Harris’ (@dj_demin) Tumbler Blog Logos Featuring the Saint Louis Arch. It has 150+ reasons why you shouldn’t put the arch in your logo. Here’s a little preview of the blog.

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